OEL Worldwide Industries
Brand Resource Center
Centralized access to OEL brand assets, guidelines, logos, and media — everything needed to represent the brand with consistency.
A True American Family Business
OEL Worldwide is a large manufacturing company of arc flash safety apparel. The second generation of the Dyer family is leading a legacy of pushing new industry standards, providing unsurpassed customer service, and redefining what American manufacturing truly means.
Our Mission
To Serve and Protect the Safety of the Electrical Worker
Founded
Dyer Generation
American Business
Everything You Need, In One Place
A single, centralized destination for the OEL brand — guidelines that keep every touchpoint consistent, downloadable logos in every approved variant, and an approved media library.
Defining Our Brand
Brand Guidelines
How we look, speak, and show up — the standards that keep the OEL brand consistent across every platform and campaign.
Prefer the full document? Download the complete brand guidelines PDF.
Download Brand Guidelines (PDF)Our Story & Mission
Who We Are
OEL is a true American family business. OEL Worldwide is a large manufacturing company of arc flash safety apparel. The second generation of the Dyer family is leading a legacy of pushing new industry standards, providing unsurpassed customer service, and redefining what American manufacturing truly means.
Our Mission
To Serve and Protect the Safety of the Electrical Worker
Brand Values
To always manufacture and develop the highest quality safety products, ensure the most efficient delivery, and provide uncompromised customer service.
How We Communicate
Bold
Authentic
Approachable
Voice
Our brand voice is our style of communication and the way we connect with our customers — the personality we portray in our marketing. It stays consistent: bold, authentic, and approachable.
Tone
Tone is how we express our personality and varies by situation. With customers we're confident and expert, yet informative and friendly. On social and ads we're more tongue-in-cheek, ironic, and playful.
OEL Color Palette
The OEL brand palette should be used for all brand design work across all platforms — marketing campaigns, publications, websites, banner ads, and social media. Click a swatch to copy its HEX value.
OEL Beige
- PANTONE
- PANTONE 7530 C
- HEX
- #9b896f
- RGB
- 155 · 137 · 111
- CMYK
- 0 · 12 · 28 · 39
OEL Black
- PANTONE
- PANTONE Black
- HEX
- #000000
- RGB
- 0 · 0 · 0
- CMYK
- 0 · 0 · 0 · 100
OEL Grey
- PANTONE
- PANTONE 405 C
- HEX
- #635d54
- RGB
- 99 · 93 · 84
- CMYK
- 0 · 6 · 15 · 61
OEL White
- PANTONE
- —
- HEX
- #ffffff
- RGB
- 255 · 255 · 255
- CMYK
- 0 · 0 · 0 · 0
The OEL Marks
Primary Logo
The OEL horizontal text logo is the preferred mark whenever possible. Use it across all primary brand placements.
Secondary Logo
The circle logo with stars is the secondary mark, suited for badges, stamps, apparel, and small-format applications.
American Made Emblem
The standalone American Made flag emblem. Use alongside OEL logos to highlight American manufacturing heritage.
Clear Space
Surround the logo on all four sides by at least one height of the "O" in OEL.
Over Photos
Place over photo areas free of distracting backgrounds.
Logo Color
Never modify the logo to any other color.
American Made Emblem
Use only in its provided lockup form (apparel is the exception).
Typography
All fonts can be found at Adobe Fonts. Headline fonts are always set in all caps.
Headline Fonts
PROTECT THE WORKER
Must be used in all caps.
AMERICAN MADE
Must be used in all caps.
Body Copy Fonts
Quality safety apparel, engineered in the USA.
Quality safety apparel, engineered in the USA.
Quality safety apparel, engineered in the USA.
Approved Taglines
OEL has approved taglines for use in branding. They can be found in our tagline asset files.
To Serve and Protect the Safety of the Electrical Worker
Redefining American Manufacturing
Uncompromised Quality. Unsurpassed Service.
Built for the Electrical Worker
Trademark Usage
Do
- The company name is "OEL Worldwide Industries."
- Use "OEL" only as an adjective followed by a description of our services (e.g., "OEL safety apparel").
- Ensure adequate clear space — at least 1x the height of the "O" — around the logo.
- You may say your product integrates with OEL, without using our marks as part of yours.
Do Not
- Don’t use "OEL" as a noun, verb, plural, or possessive.
- Don’t register a domain or trademark containing "OEL" or any variation.
- Don’t modify the marks, add effects, or suggest sponsorship / endorsement.
- Don’t distribute our logos, marks, or assets, or use them in advertising without approval.
For U.S. usage, use the ® symbol on the most prominent use of the word OEL (OEL®) and state "OEL is a registered trademark and service mark of OEL Worldwide Industries." For international use, omit the ® symbol and state "OEL is a trademark and service mark of OEL Worldwide Industries, registered in the U.S." Include the "Copyright 2019 OEL Worldwide Industries" marking on all marketing materials.
Questions? Contact customerservice@oelsales.com.
Get the Complete Guidelines
Download the full OEL Brand Guidelines PDF for the complete reference, including logo lockups and detailed usage terms.
Download Brand Guidelines (PDF)
Brand Marks
OEL Logos
The OEL circle and horizontal marks, organized by color. Download individual PNGs or full color packages, and use them according to the brand guidelines.
OEL Black
The primary black marks for use on light or beige backgrounds. Preferred for print and light-surface applications.
OEL White
Reverse marks for use on dark or photographic backgrounds. A preferred choice on black surfaces.
Primary Horizontal Logo — White
Preferred primary mark for dark backgrounds and apparel.
Download PNGOEL Grey
Neutral grey marks. Approved for both light and dark backgrounds where a softer tone is desired.
Secondary Circle Logo — Grey
Download PNG
Primary Horizontal Logo — Grey
Download PNG
OEL Beige
Signature beige marks. A preferred reverse color on dark backgrounds alongside white.
Secondary Circle Logo — Beige
Download PNG
Primary Horizontal Logo — Beige
Download PNG
Vector Packs
Scalable Adobe Illustrator files, including the American Made Emblem and lockups. Use lockups only in their provided form.
Vector Pack — White / Reverse
Scalable Adobe Illustrator vector files of the American Made Emblem and lockups in white for dark backgrounds.
Download ZIPVector Pack — Black
Scalable Adobe Illustrator vector files of the American Made Emblem and lockups in black for light backgrounds.
Download ZIPDo
- Maintain clear space of at least 1x the height of the "O" on all sides.
- Use approved colors only: Black or Grey on light, White / Beige / Grey on dark.
- Place logos over photo areas free of distracting backgrounds.
Don't
- Don’t alter, recolor, or change the transparency of the logo.
- Don’t add drop shadows, outlines, effects, or rotate / distort the mark.
- Don’t crop, re-create in another typeface, or use old versions.
Photo & Video Assets
Media Library
A library of OEL-approved photography and video, ready to download and share across your campaigns.
Approved Photos
Filter by category, then hover a photo to download it.
Video Assets
Recent films from the official OEL Worldwide Industries YouTube channel. Watch, share, and stay up to date with the latest brand and product stories.
NOT AI | Real People. Real Gear. Made in America.
The New 75 CAL Black Series GTX
NSC 2025 Highlight Video
OEL Women's Arc Flash Clothing
OEL Women's Arc Flash Apparel - Meet the Designer
12 CAL/cm2 FREEDOM Shield by OEL